How to set up Facebook fundraiser for your NGO

Last week as I was scrolling my Facebook feed, I saw the notification about Facebook fundraiser for NGOs. I have seen celebrities raising funds for NGOs, but I wasn’t aware that I or for that matter anyone can raise funds for an NGO through Facebook.

This FB notification was shown on my feed when my birthday was just around the corner. And the notification says If I want to raise funds for an NGO as a way to celebrate my birthday. I thought to myself, well this is cool and I checked it out.

However, as I scroll through the list of NGOs, I wasn’t able to find an NGO which I’m familiar with. Don’t get me wrong, indeed I can donate with any NGO for a good cause. But hey, when it comes to donating to NGOs, I’m conservative to whom I donate. It’s because I have seen many namesake NGOs in my home state who are just looting public money.

I come from a state where you will find all sorts of NGOs being run by educated unemployed youths, uneducated unemployed youths, the highly educated employed, religious leaders, Govt employees, politicians, business people, etc.

As per NGO Darpan portal, there are 1935 NGOs from Manipur registered with NGO DARPAN (the number of NGOs in the state can be much higher as there are many who have not registered in NGO Darpan). This is the highest among the 8 NE states. Manipur has more NGOs than the total combination of 6 other NE states namely Arunachal Pradesh, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim.

Assam has 1678 registered NGOs at the NGO Darpan portal. But then take into account the population of Assam and Manipur. Assam has more than 3 crores population and Manipur has over 27 lakhs population as per 2011 census (I know the census is pretty old, but I’m stating it just to give you the brief idea of the ratio of the number of registered NGOs to the number of population of the state).

Again, just take the average of the total number of NGOs and the number of districts in Manipur. That’s an average of 120 NGOs per district. Now Ukhrul District has 96 villages as per the official Ukhrul District website. That’s like more than 1 NGO for each village!!!

Steps to set up Facebook Fundraiser for your organization.

Anyway, going back to the main topic of setting up fundraiser options for your NGO, this tool can be a very effective way to raise funds for your project. You can get in touch with local celebrities, actors, actresses, singers, or organizations to help you raise funds for your organizations. One can also get in touch with FB groups or pages for raising the funds.

Create/Update your Facebook Page

First thing first, you need a Facebook page for your organization in order to set up Facebook fundraiser for your organization. If you haven’t created one, create it here and make sure to either choose the category as Nonprofit Organization or Charity Organization.

If you have already created, make sure that your page category is updated to either Nonprofit Organization or Charity Organization.

Make sure your Facebook page has a proper Logo, profile picture and a profile cover picture. If you are looking for ways to put up an impressive pictures on your Facebook page, check out these ultimate tools and my go-to recommendations.

create facebook page

You can find Nonprofit Organization category under Business or Brand and Charity Organization under Community or Public Figure

Check if your organization meets the following criteria

Requirements for charities in India for Facebook Fundraiser

To qualify for Facebook’s fundraising tools, charities in India must be registered with GiveIndia’s GiveAssured program. They also need to provide the following documents for payments compliance, including:

Charity registration document
Charity PAN card
Proof of address
Canceled check of FCRA bank
Canceled check from local bank
Board minutes
Form 80G
Form 12A
FCRA registration document
Logo
Auditor’s report
Income and expenditure report
Balance sheet
Schedules
Notes on accounts
Annual report
Income tax return
PAN card for each director listed
Facebook admin
Terms agreed

Sign Up For Charitable Giving Tools

Raise money and awareness for your cause on Facebook.

To make it easier for you and your community to raise money on Facebook, we’ve built free tools to help you collect donations and enable supporters to fundraise for your nonprofit.

Sign Up Here

facebook fund raising tools

Nonprofits using Facebook’s payment platform to process donations pay no fee — 100% of the donations go to the charity. Learn more.

How does one start a Facebook fundraiser for your organization?

To create a fundraiser for a charitable organization, click here or follow these steps:

  1. Click Fundraisers in the left menu of your News Feed.
  2. Click Raise Money.
  3. Select Nonprofit or Charity.
  4. Select a charitable organization, choose a cover photo and fill in the fundraiser details.
  5. Click Create.

Note: Administrators of nonprofit Pages can also create fundraisers using the same directions

Here’s how it will look when a person do a Facebook fundraiser for your organization

I choose the Organization for whom I’m raising the fund. I can set the amount of money to raise and also set the end date for the fund raise.

Here’s how it will appear when a person donates to your Facebook fundraiser

One can pay securely with their VISA, MASTERCARD or RUPAY. The payment is securely processed by Razorpay

Resources

Learn more about Facebook Fundraisers and Donations

Learn more about GiveIndia and GiveIndia Fundraisers